Martin St - Brighton
Phil and Jeanette moved from the United States to Australia in 1993 and opened a small sandwich shop in Melbourne CBD. In addition to sandwiches, they sold a small selection of American products that were sent over by their family members. The American products became more popular than the sandwiches, and so Phil and Jeanette decided to focus on them. In 1997, they opened the first USAFoods store in Brighton, near Gardenvale Station.
The store quickly gained popularity for its growing collection of unique items. As demand increased, Phil and Jeanette began importing more and more products directly from the USA to meet the needs of their customers. Soon, the store and its backrooms were overflowing with stock, and the Brighton location became too small to accommodate the increasing number of products. In response, Phil and Jeanette moved the store to Bentleigh.